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WarmLife Supply User Privacy Policy

Effective Date: October 21, 2025

This Privacy Policy (the “Policy”) explains how WarmLife Supply (“we,” “us,” or “our”) collects, uses, stores, shares, and protects personal information of users (“you” or “your”) who access or use our website (www.warmlifesupply.com, the “Site”), purchase our products, or interact with our services (collectively, the “Services”). By using the Site or Services, you acknowledge that you have read, understood, and agree to the practices described in this Policy. We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA), the California Consumer Privacy Act (CCPA), and the Children’s Online Privacy Protection Act (COPPA).

1. Definitions
  • Personal Information: Any information that identifies, relates to, describes, or can be associated with a specific individual, including but not limited to names, email addresses, phone numbers, physical addresses, payment details, and browsing data linked to an individual.
  • Non-Personal Information: Aggregated, anonymized, or de-identified data that cannot be used to identify you (e.g., “50% of users prefer tankless heaters”), which we may use freely without restriction.
  • Cookies: Small text files stored on your device when you visit the Site to track usage, personalize content, and improve functionality.
2. Information We Collect

We collect two types of information: information you actively provide (“Voluntary Information”) and information collected automatically (“Automatic Information”).

2.1 Voluntary Information

You may provide Personal Information to us when you:

  • Register an Account: Name, email address, password, phone number, and shipping address (to create and manage your account).
  • Place an Order: Billing address, payment details (e.g., credit card number, PayPal account info), order history, and product preferences (to process payments, fulfill orders, and send delivery updates).
  • Contact Customer Support: Messages, emails, or calls containing your name, contact info, and details about your inquiry (to resolve issues and provide assistance).
  • Subscribe to Communications: Email address (to send newsletters, promotional offers, or updates about new products/services—you may unsubscribe at any time).
  • Participate in Surveys/Feedback: Demographic information (e.g., household size, location) or opinions about our products (to improve our Services and offerings).
2.2 Automatic Information

When you use the Site or Services, we may automatically collect Personal Information and Non-Personal Information via:

  • Device & Browser Data: IP address, device type (e.g., smartphone, laptop), operating system, browser name, and screen resolution (to optimize the Site for your device and prevent fraud).
  • Browsing Activity: Pages you visit, products you view, time spent on the Site, links you click, and search queries (to personalize content, recommend products, and analyze user behavior).
  • Location Data: Approximate geographic location (derived from your IP address) or precise location (if you enable location services on your device—only used to suggest local installation partners, and you may disable this at any time).
  • Cookies & Similar Technologies: As detailed in Section 6, we use cookies, web beacons, and pixel tags to track usage, remember your preferences (e.g., language settings), and measure the effectiveness of our marketing.
3. How We Use Your Information

We use your Personal Information only for legitimate, transparent purposes, including:

  • Process & Fulfill Orders: Verify your identity, process payments, arrange shipping, and send order confirmations/tracking updates.
  • Provide Customer Support: Respond to your inquiries, resolve issues (e.g., warranty claims, returns), and follow up on feedback.
  • Personalize Your Experience: Recommend products based on your browsing/purchase history, customize the Site’s content (e.g., showing relevant discounts), and remember your account preferences (e.g., saved addresses).
  • Communicate with You: Send transactional emails (e.g., order updates, password resets), promotional messages (e.g., sale alerts, new product launches—only if you opt in), and important policy updates.
  • Improve Our Services: Analyze user behavior to enhance the Site’s functionality, develop new products (e.g., expanding our energy-saving lineup), and optimize our marketing strategies.
  • Ensure Security & Compliance: Detect and prevent fraud (e.g., unauthorized payments), protect the Site from cyber threats, and comply with applicable laws (e.g., tax regulations, data protection requirements).
  • Facilitate Installation & After-Sales Care: Share your address and heater model with our licensed installation partners (with your consent) to schedule setup, and track warranty claims for repairs/replacements.
4. Who We Share Your Information With

We never sell your Personal Information to third parties for marketing purposes. We may share your information only with trusted partners who assist us in providing the Services, and only to the extent necessary to perform their roles. These parties include:

  • Service Providers:
    • Payment processors (e.g., Stripe, PayPal) to securely handle transactions (they do not store your full payment details beyond what is required for processing).
    • Shipping carriers (e.g., UPS, FedEx) to deliver orders (we share your shipping address and contact info for delivery updates).
    • Installation partners (licensed HVAC technicians) to schedule and complete heater setup (we share your address and heater model—they are prohibited from using this info for other purposes).
    • Customer support tools (e.g., Zendesk) to manage inquiries (they access only the info needed to assist you).
    • Analytics providers (e.g., Google Analytics) to track Site usage (we anonymize data where possible, and you may opt out via cookie settings).
  • Legal & Regulatory Authorities: If required by law (e.g., a court order, subpoena) or to protect our rights (e.g., responding to a fraud investigation).
  • Business Transferees: In the event of a merger, acquisition, or sale of all/part of our assets, your information may be transferred to the new owner (they will be bound by this Policy or a similar privacy commitment).

All third parties we work with are required to implement appropriate security measures and comply with data protection laws—they may not use your information for any purpose outside their agreement with us.

5. Your Rights Regarding Personal Information

Depending on your location (e.g., EEA, California), you have the following rights under applicable data protection laws. To exercise these rights, contact us via the details in Section 10:

  • Access: Request a copy of the Personal Information we hold about you (we will provide this in a readable format, e.g., CSV).
  • Correction: Update inaccurate or incomplete information (e.g., a wrong shipping address).
  • Deletion: Request that we delete your Personal Information (we may retain limited data if required by law, e.g., order records for tax purposes).
  • Restriction: Ask us to stop using your information (e.g., pause promotional emails) without deleting it.
  • Data Portability: Request that we transfer your information to another service provider (e.g., exporting your order history to a new account).
  • Withdraw Consent: Opt out of non-essential uses of your information (e.g., unsubscribing from marketing emails via the “unsubscribe” link in messages).
  • Object to Processing: Challenge our use of your information (e.g., objecting to us using your browsing history for product recommendations).

We will respond to your request within 30 days (or as required by law). We may ask for proof of identity to ensure your information is protected.

6. Cookie Policy

We use the following types of cookies on the Site:

  • Necessary Cookies: Required for the Site to function (e.g., remembering your logged-in status, processing orders). You cannot disable these via the Site—you may block them in your browser, but this may break Site functionality.
  • Functional Cookies: Remember your preferences (e.g., language, saved addresses) to improve your experience.
  • Analytical Cookies: Track how you use the Site (e.g., pages visited, time spent) to help us optimize performance (e.g., Google Analytics).
  • Marketing Cookies: Used to deliver personalized ads (e.g., showing heater discounts on social media) and measure the effectiveness of our campaigns.

You can manage cookie preferences via your browser settings (e.g., Chrome, Safari, Firefox) to block non-necessary cookies. For more details, visit AboutCookies.org (a third-party resource explaining cookie management).

7. Data Security & Retention​
7.1 Security Measures

We implement industry-standard safeguards to protect your Personal Information from unauthorized access, disclosure, or misuse, including:

  • Encryption: All data transmitted between your device and the Site is encrypted via SSL/TLS (look for the “https://” in the URL).
  • Access Controls: Only authorized employees (e.g., customer support, IT) have access to your information, and they are required to follow strict security protocols.
  • Regular Audits: We conduct periodic security reviews and penetration testing to identify and fix vulnerabilities.
  • Secure Storage: Personal Information is stored on encrypted servers managed by trusted cloud providers (e.g., AWS), with backup systems to prevent data loss.

While we take all reasonable steps to protect your information, no online system is 100% secure. We cannot guarantee absolute security, but we will notify you and relevant authorities if a data breach occurs that poses a risk to your rights.

7.2 Data Retention

We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this Policy, or as required by law. For example:

  • Order information: Retained for 7 years (to comply with tax and warranty regulations).
  • Account information: Retained until you delete your account (you may request deletion at any time).
  • Marketing consent: Retained until you unsubscribe or opt out.

After retention periods expire, we anonymize or securely delete your information so it can no longer identify you.

8.Children’s Privacy

The Site and Services are not intended for individuals under the age of 13 (“Minors”). We do not knowingly collect Personal Information from Minors. If we learn that we have collected information from a Minor without parental consent, we will immediately delete it. Parents/guardians who believe their child has provided information to us may contact us to request deletion.

9. Policy Updates​

We may update this Policy periodically to reflect changes in laws, technology, or our business practices. When we make material changes (e.g., new ways we collect information), we will:

  • Post the updated Policy on the Site (with a new “Effective Date” at the top).
  • Notify you via email (if you have an account) or a pop-up alert on the Site (for visitors).

We encourage you to review this Policy regularly to stay informed about how we protect your information. Your continued use of the Site/Services after updates take effect means you agree to the revised Policy.

10. Contact Us

If you have questions, concerns, or requests regarding this Policy or your Personal Information, please contact our Privacy Team:

  • Email: kiaradelma@gmail.com

You may also file a complaint with a data protection authority (e.g., the ICO in the UK, CNIL in France, or CCPA in California) if you believe we have violated your privacy rights.